Strategise to reach goals

We strategise to define and improve the direction for tactics we will use to reach our goals.

1) Goals
- Goals must be clearly defined.

2) Strategy
- Strategies must be tied to goals.
- Keep strategies flexible - things can be very unpredictable.
- Map out variations of possible strategies.
- Keep a track of assumptions - when they shift, affected strategies should shift too.
- Measure and track the outcome of your strategy.

3) Tactics planning
Tactics are the steps you will take in order to back a strategy - A leads to B leads to C.
- Identify a range of possible tactics - get many points of view.
- Evaluate options and choose the tactics that are likely to yield the best results.
- Back your tactics with research to validate whether they are likely to work.
- Prioritise tactics based on your goals and compile a plan.
- Execute and evolve your plan.
- Keep challenging assumptions made - play devil's advocate.